Apple excels at three things these days: making money, making you feel that your $700 device could be cooler, and making people stand in line around the block. The latest example of all three: AirPods Pro.
Retailing for $249.99, the premium iteration of AirPods have people literally lining up in the streets around the world.
Even ol’ “Tim Apple” tweeted about it this week:
Thrilled to see so much excitement for AirPods Pro all around the world! You’re going to love them.
Point is, there’s lot of hype for these things. They’re available for pre-sale in a bunch of places, but there’s only one place where you can get your hands on them this weekend. Here’s a hint: It starts with an “A” and ends in “pple Store.”
Ordering the AirPods Pro online and picking them up in store is the fastest way to get your hands on them. SFGATE confirmed with Apple that buying online for in-store pickup lets you skip the in-store purchase lines. Plus, you can get your AirPods Pro engraved for free by Apple. You know, if you believe that having your name and phone number would ever lead a Good Samaritan to return a $250 pair of headphones.
As of Friday morning, you can order AirPods Pro online and pick them up at Apple Union Square in San Francisco. The only other Apple Store in the area listing them in stock is Apple Broadway Plaza in Walnut Creek. Every other nearby store shows no stock available until Nov. 26. That’s the Tuesday before Thanksgiving, if you’re taking notes.
Otherwise, you can pre-order from the retailers listed below. Best Buy, to wit, is saying AirPods Pro should ship to the 94104 zip code by Nov. 11. At least that’s a little earlier. Amazon is saying, “Usually ships within 1 to 2 weeks.”
As far as specs go, Apple touts the new active noise cancellation feature on these earbuds, and a custom fit thanks to flexible silicone tips. Also, they can do this.
Additionally, a new “transparency mode” allows outside sound in. It’s kind of ridiculous that we had to invent technology to let outside sound into human ears with headphones plugging them — ya know, instead of just removing said headphones — but here we are in 2019, where this is a premium feature.
Some people just want to listen to the world burn — with their headphones still in.